From Our Blog

  • Social Media Shift: Marketing & Branding Grow Up

    November 23rd, 2009

    THEN

    Marketing and branding were about pushing your message to consumers. You sold them what they never knew they wanted.

    Marketing used to be all about the product or service.

    What made your product unique from anything else on the market? What was the value-add in your version versus a competitor? Did you have the best price or experience for the money? Read More

  • Beyond Chatter

    November 3rd, 2009

    chatterSocial networks and new media sites have become great marketing and customer relation tools.

    Who could have ever imagined that 140 characters could immediately fix a travel mishap with an airline… Or that a college friend would become a “fan” of your service on Facebook and lead you to a handful of new customers?

    Now that social media marketing strategies have become the norm ­ – not the exception – how do you continue to set yourself apart?   The answer can lie in the attention that is paid to details and minor tweaks.

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  • Web Trend Map

    September 2nd, 2009

    We’ve got a new toy — the INCULINK // New Media Web Trend Map.

    Sometimes you just don’t realize what you’ve been missing until you see it live in action.

    Twitter, Facebook and other new media sites only allow you to view information streams one profile at a time. But with the help of our customized Web Trend Map, you can now visualize all social media, social network, multimedia, and web technology related news in one stop.

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