INCULINK is a new media consultancy focused on increasing personal and corporate brand awareness. We help extend the reach of your brand and increase traffic to your website by integrating the latest new media applications.

Our goal is to help you understand how best to engage with your customers using social media and online networks. At the same time, you’ll learn to take advantage of your online community to help build a better brand.

Engage with us to:

  • Increase the return on investment of your website with minimal cost;
  • Increase your search engine optimization (SEO) through social media immersion; and
  • To be in the latest “know” about new media tools and social media methods.

Our core consulting competencies are:

  • New Media Strategy and Integration
  • Digital Marketing and Communications
  • Online Branding

INCULINK is also a think tank and test bed for the latest social media tools, multimedia web technologies, and online community management strategy.

Together, we’ll build an intellectual and engaging community of New Media leaders.



ADAM AINBINDER
Founder, Finance & Business Analytics

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Adam graduated from the University of California, Berkeley in December 2001.

He started his six year finance career in the corporate finance and mergers and acquisitions health care group of Credit Suisse (formerly CSFB) where he helped advise ICOS on their $250 million convertible offering and Kinetic Concept’s on their $950 million leveraged recapitalization.

After a year in investment banking, Adam moved to the corporate side, working for HireRight and helping the company grow from an unprofitable $19 million revenue company to a highly profitable $70 million public company (NASDAQ: HIRE). He managed the Financial Planning and Analysis department where he was responsible for co-leading the company’s 2007 initial public offering (IPO) and managing all of the day-to-day financial facets of planning and operations including corporate budgets, financial forecasts, financial reporting, capital spending decisions, compensation & incentives, staffing, and investor communications.

Adam recently switched roles to work as a Manager of Business Analytics at HID Global Group, a division of Assa Abloy. Adam is responsible for developing a metric based framework for helping the executive team make strategic and operational informed decisions.

SHERRY MAIN
Founder, New Media & Marketing Strategy

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Sherry graduated from the University of California, Davis in June 2001.

She has spent seven years in marketing and communications for non-profits and higher education, most recently at UC Irvine’s Donald Bren School of Information and Computer Sciences. As the Director of Communications, she has transformed a traditional print publication and media relations operation into a collaborative effort that extensively focuses on new and social media strategy. Through these innovative changes, Sherry has been able to increase alumni, donor and prospective student engagement two-fold, while cutting operational costs in half. She leads a communications team that includes a multi-media specialist, Web designer, and usability expert.

Sherry has been featured in Social Media Today and quoted in Read Write Web. In addition, she regularly beta-tests and reviews new media tools including 12seconds.tv, Aardvark, and Prezi. She has served as a marketing board member for IEEE Computing Society, Girls Inc. Orange County, and California Concert Artists.