THEN
Marketing and branding were about pushing your message to consumers. You sold them what they never knew they wanted.
Marketing used to be all about the product or service.
What made your product unique from anything else on the market? What was the value-add in your version versus a competitor? Did you have the best price or experience for the money?
Social networks and new media sites have become great marketing and customer relation tools.
Who could have ever imagined that 140 characters could immediately fix a travel mishap with an airline… Or that a college friend would become a “fan” of your service on Facebook and lead you to a handful of new customers?
Now that social media marketing strategies have become the norm – not the exception – how do you continue to set yourself apart? The answer can lie in the attention that is paid to details and minor tweaks.
We’ve got a new toy — the INCULINK // New Media Web Trend Map.
Sometimes you just don’t realize what you’ve been missing until you see it live in action.
Twitter, Facebook and other new media sites only allow you to view information streams one profile at a time. But with the help of our customized Web Trend Map, you can now visualize all social media, social network, multimedia, and web technology related news in one stop.
We are huge fans of Google Reader at INCULINK! Emphasis on HUGE. This is a great source for consuming information. You can organize your blogs / news feeds into categories, and by visiting just one site, digest the information you want, when you want.
Last week, Google Reader became social. Within the Google Reader settings, you can now add send to links, and you can send this information to your various new media platforms (Facebook, Twitter, Delicious, Digg, etc..).
FINALLY this feature exists. They’ve had share and email buttons, but the share feature required you to have friends using Google Reader, and surprisingly, our percentage of friends using it was quite low.
Facebook Connect has been around for a while now. And in Internet years, The Huffington Post has been around forever. Both have core strengths – social networking and news, respectively. So to marry them and give birth to Social News, makes sense.
This brainchild – HuffPost’s version of a digital water cooler – debuts today.
As I write this post, the HuffPost’s social news experiment has only 760 users in its community. But with nearly 1.7 million comments on the site alone last month, the chances are high that the hypothesis – the project will get more interesting as more friends join – will be proven.
Did you know that you can use the selective twitter application to tweet directly to your facebook fan page?
This is a great free app that helps integrate your social media so you’re updating from one place AND you’re choosing what you want to send to your facebook page so you don’t overwhelm your fans.
Follow the instructions below to integrate your accounts
Twitter backgrounds can now be interactive…
Installing and activating your page with Clickable Now is good practice. Your followers, customers, and constituents may be using either browser, and this is just one more step that will help ease the process for people who want to interact with you on the Social Web.
Install the add-on or script into your browser from here, then give Clickable Now access to your Twitter account. Once you do, it’s pretty simple (See the screen shots below):
At INCULINK, our main focus is to help organizations strategically design their business or operation around new media trends. So let’s define what new media is in contrast to old media
Old media still has a role in marketing and communications strategies and are not to be discounted. Some of what we consider old media include newspaper, magazines, television, radio, books, billboards, and snail mail.
INCULINK blog is now available on your Kindle! Check out screen shots at the end of this blog to see how it reads.
Amazon today opened the Kindle Publishing for Blogs Beta program to the public. Blog owners can offer their content for download from the storefront and take home a cut. Whether you’re an individual, brand or company, if you want to make your blog accessible to the 500,000 Kindle owners, here is a good opportunity, and now is a good time.
The beauty of Twitter is in its brevity. This also applies to the fields you’re given for the profile information on your account. Here’s how you can maximize the limited space you have on your page.
Remember: These tips for making the most out of your profile will get people to your page. But the quality of what you tweet and the level of interaction and engagement that your company or organization demonstrates, is what will gain and keep the subscribers.